Archive for January 2012
Business Tip of the Week: “Hit ‘em where they ain’t”
“They” being your competitors.
These are the words of the legendary New York Yankees’ manager, Casey Stengel. He enjoyed telling the story of “Wee Willie” Keller, the baseball Hall of Famer who stood only 5′ 4″, 140 pounds, and began a streak of consecutive seasons with more than two hundred hits. The baseball great’s bat was only 30″ long. Asked by a sports reporter how such a small guy could get so many big hits, Willie replied, “Keep your eye clear, and hit ‘em where they ain’t–that’s all.”
Practice this same principle in your business. Set their sights on areas that your competitors have neglected or ignored. Look for ways to fill a niche that others have not spotted or are too small for larger corporations to consider.
No Joke, Where Will You Be On April Fool’s Day?
The nation may observe April 1, 2012 as April Fool’s Day, but as a business owner, the day holds much more significance. The first three months of each New Year serve as the benchmark that helps determine whether you’re on target for a breakthrough year. Will you meet, surpass or fall short of your intermediate goals? Will you simply need to make a few tweaks to remain on course or will you need to be more aggressive in your executions in order to meet your overall goals for the year?
Where you sit on April 1 is a critical juncture for your business—early enough to evaluable your progress and far enough along to make major or minor adjustments to either stay the course or change directions, and still end the year end on a high note.
How you begin 2012 is a good indicator for where you’ll be on April 1. Unforeseeable variables are always a possibility, but we can put ourselves in the best position to excel by setting key indicators at the onset of the year. The first order of business for the New Year is to define your financial projection. Read the rest of this entry »
| Join My Mailing List |
