Rebecca Says...

One of the first aspects of business that we as entrepreneurs and business owners learn is that it’s easier and cheaper to keep existing clients/customers than it is to get new ones. A lot of time can go into getting a lead, following up on that lead and landing the sale. However, marketing is only one component in your business strategy.

Customer Service should be a top priority in any business, regardless of the size. It’s easy to get caught up in the cycle of trying to attract new business that you neglect customer retention, especially in the early stages. But, if you expect your business to grow and thrive, it is essential that you evaluate whether you’re providing the best over-all customer experience. Read the rest of this entry »

When I first started my business, all I ever heard was, “focus on marketing.” Consequently, I devoted all of my time to marketing, so much so that other areas of my business suffered. I was getting new clients, but they were like a revolving door. I found that I could not relent in my marketing efforts and have a solid base of customers. It didn’t take very long before I figured out that there was something wrong with this picture. I was connecting with my clients on a professional level, but I wasn’t connecting with them on an emotional level. They benefited from the information and moved on.

One of the greatest challenges we face as business owners is customer retention. It’s perfectly fine to send out a regular newsletter or offer periodic discounts on our products and services. These are great benefits to provide, but they are not enough. Read the rest of this entry »